Everybody knows that the globe has become extremely multicultural.
It’s not a conspiracy theory. More money has been spent than ever before targeting multicultural groups. However the research reveals that this multicultural audience still feels super disconnected. Why?
Because we are telling just part of the story.
Yes, they want to be understood.
But they also want understand the world.
It’s not about giving a mirror to the audience.
It’s about giving them a window.
It’s time to invest in new narratives.
It’s time to reconnect with our ancestral and inherent curiosity.
Welcome the new archetype: Homo-Multicultus.
mood@moodhunter.com.br
mood@moodhunter.com.br
Copyright© Mood Hunter 2024. All Rights Reserved